Setup Facebook Conversion API and Server Side Tracking

The Facebook Conversion API provides several benefits that make it an important tool for advertisers:

Increased accuracy: The Conversion API allows advertisers to send conversion events directly from their own servers to Facebook, which can provide more accurate tracking than relying solely on the Facebook Pixel.

Better optimization: The Conversion API provides more data for Facebook to use in optimizing advertising campaigns, allowing for more effective targeting and higher conversion rates.

Cross-device tracking: The Conversion API can track conversions that occur across multiple devices, such as when a customer clicks an ad on their smartphone and later makes a purchase on their laptop.

Offline conversions: The Conversion API can track conversions that occur offline, such as in-store purchases, and match them to Facebook advertising campaigns.

More control over data: The Conversion API allows advertisers to send specific conversion events to Facebook, giving them more control over the data they share and providing a more complete picture of their advertising performance.

In summary, the Facebook Conversion API provides a way for advertisers to accurately track and measure the success of their advertising campaigns, enabling them to make data-driven decisions and improve their advertising performance on Facebook.